How do you handle AHPRA and medical advertising compliance?

We take compliance seriously. Our content team is trained in the specific nuances of AHPRA (Australia) and international medical advertising guidelines. We ensure that all copy is evidence-based, avoids “guaranteed” outcomes, and maintains the clinical integrity of your brand while remaining highly effective at capturing search intent.

Do you have experience with LegitScript certification?

Yes. For US based clinics looking to utilise Google Ads, LegitScript is a non-negotiable hurdle. We understand the rigorous vetting process required and can guide your facility through the documentation and website standards needed to secure and maintain your certification.

How do you reach families versus the individuals themselves?

We use a dual-track keyword strategy. We target “crisis-intent” keywords used by families (e.g., “how to help a husband with alcohol addiction”) and “solution-intent” keywords used by individuals (e.g., “private detox near me”). Each requires a different emotional tone – one focused on support and intervention, the other on privacy and clinical excellence.

What is your policy on working with our direct competitors?

We believe in total market dominance for our partners. To ensure this, Rehab SEO operates on a strict Exclusivity Policy. We only partner with one clinic per region or specialised niche. When you work with us, our proprietary strategies are yours alone.

How do you measure success beyond just clicks?

While traffic is a leading indicator, our “North Star” metrics are qualified inquiries and bed occupancy. We track the entire journey from the initial search to the contact form or phone call, providing you with data on your actual Cost Per Acquisition (CPA). Read more in our case studies.

How do you ensure the leads are high-quality?

We don’t chase “vanity traffic.” By targeting high-intent, long-tail keywords – such as specific treatment modalities or luxury-tier search terms – we filter out browsers and focus on individuals who are ready for treatment and fit your clinic’s specific financial and clinical model.

What is the average time to results for SEO in this niche?

SEO is a marathon, not a sprint, especially in the highly competitive addiction sector. While technical fixes often provide a quick lift, significant organic growth typically takes 3 to 6 months. However, unlike paid ads, this growth is an asset that pays dividends for years without a recurring per-click cost.

How do you handle the sensitive nature of our content?

Our approach is “trauma-informed.” We understand that your potential clients are often at their most vulnerable. We avoid aggressive “sales” language in favor of a tone that is empathetic, authoritative, and builds the deep trust necessary for a person to reach out for help.

Can you help us reduce our reliance on expensive Google Ads?

Absolutely. Many of our clients come to us because their PPC costs are unsustainable. Our goal is to build your organic authority so that you own the search results. Over time, this allows you to scale back your ad spend while maintaining – or even increasing your admission rates.

Who will actually be managing my account?

This is the benefit of a boutique agency. You aren’t passed off to a junior account manager. You will have direct access to our specialist team, led by our CEO Ian Creaser, ensuring that your strategy is always handled by someone with over a decade of industry-specific expertise.

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