Whether it’s Search Engine Optimisation, PCC AdWords or a new website for your rehab centre, Rehab SEO is here to solve your problems.
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In order to make sure your website is user friendly and optimised for Google’s algorithm, our team of optimisation experts are here to help get you dominating your industry.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Search engine optimisation (SEO) is the process of improving the quality and quantity of website traffic to a website from search engines like Google & Bing. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.
In the simplest of terms, a good SEO campaign optimises your websites visibility online. This means that the more people that see your website, the more your online traffic increases, and the better your chances to offer your services to a greater number of people who need it.
The brutal truth is YES, your rehab clinic must be investing in SEO. Search engine optimisation offers the most cost effective way to increase traffic to your website without paying for each and every click.
Google uses over 200 search engine ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages.
To succeed in dominating your industry, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source.
There are two types of penalties; at least as far as webmasters go:
- Manual action penalties
- Algorithmic penalties (adjustments)
If your website has been hit with a penalty, it’s generally because your SEO company has attempted to manipulate the search engines using “black hat” strategies.
Well, as is the answer for many SEOs….it depends.
A good answer is somewhere between seven months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.
With SEO nothing happens overnight, but if it’s done properly it will pay dividends for years to come!
In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of website traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren’t endless.
History has shown us in our campaigns that SEO is the most cost effective and best ROI in the long term.
While often used interchangeably, on-page SEO and technical SEO are not the same.
There are 2 strategies that are implemented with a good SEO campaign,….on-page SEO covers your website page’s content, meta tags, meta descriptions, images, etc. Think of these as the page elements that are visible to users.
Technical SEO, on the other hand, is all about how Google crawls and indexes your site. Think things like site speed, structured page data, canonicalisation, XML sitemaps, hreflang (language and geographical targeting of a webpage), and more aspects of your websites functionality and structure.
Link building is the process of getting other websites to link to yours.
You see, links are one of Google’s top 3 ranking factors, with these acting as a vote of trust from one website to another.
We focus our efforts on earning links from websites that are topically related to yours and that are held in authority.