Not sure whether your business would benefit more from Adwords or SEO?
Like most things in the online marketing arena, it would be great if there was a simple answer to the SEO vs. AdWords (PPC) question.
There really is not simple answer as their a re positives and negatives with both options, so lets have a dig into the world of options you have to help your rehab clinic dominate it’s space online and get found by your clients.
What SEO does is help your website pages rank higher in the non-paid search results in Google, Bing and other search engines by improving the quality and relevance of the content on your website. This improved online visibility comes without the expensive of paying for leads using pay per click advertising.
AdWords (PPC) are paid per click online advertisements that are laser targeted by things like specific demographics and keywords to get found by the right clients at the right time.
Typically, PPC ads show in the top results on the search engine results and suck up the majority of clicks for highly commercial & competitive terms depending on the industry.
The Benefits of SEO (search Engine Optimisation)
Getting the most out of your SEO campaign is all about having as much exposure & visibility in search engine results for the targeted keywords related to your industry and drives awareness of your business services and location.
- Google is responsible for over 92% of global web traffic
- 35% of browser-based Google searches resulted in an organic link click in 202
- 99.2% of website pages have less than 100 backlinks
- Google processes over 5.6 billion searches per day (or 2 trillion searches per year.)
- 64% of marketers actively invest in SEO
Having your site show up on the coveted 1st page of the search engines in the organic results can influence your clientele as it serves as credibility when the audience is looking for your services. When you have multiple website pages showing up in the search results for various search terms, you are essentially monopolising the search results in your favour, this is the strategy that SEO Rehab have been using very successfully for year, and in return made a lot of companies a lot of money!
Many search engine users will skip ads and trust the organic results, particularly in the research stage of their rehab clinic journey. Being visible in multiple search results gives your business that all-important stamp of approval and edge over your competitor.
Reputation and reviews go hand in hand for any business with a physical location and has Google My Business listing or other review platforms showing up in the search results, these have a strong review and reputation signal in place which further boosts trust signals in the search engines…..don’t underestimate what a 5 star review rating does for your business.
Increasing website traffic gives you more opportunities to engage and educate a potential client on the services you offer, if you are not getting found in the search results, then your competitors certainly are.
While SEO is neither cheap nor easy, it’s generally way more cost-effective than other marketing tactics for delivering the best possible outcomes form your marketing efforts and getting relevant traffic to your website.
One of the most important things you must realise about PPC vs organic traffic, is that organic traffic does not dry up when you stop paying. SO in short, the efforts Rehab SEO have developed to get you the most organic traffic can sustain your business when marketing budgets are tight.
Adwords (PPC)
Adwords or PPC provides a well targeted process to get your clinic in front of potential clients.
Ads can be targeted by search keywords, time and day of the week, location, language, users devices and audiences based on previous visits to your website.
While developing organic online visibility takes time, a PPC campaign can be created in days and ramped up in a few weeks. There is no faster way to get in front of your potential clients when they are desperately looking for your services than paid search engine advertising because paid search dominates above-the-fold of organic content.
Typically you will see in the search results our four ads on desktop and three on mobile, a user will always see the paid search ads first, even if they choose to scroll past them.
Calls, locations, site links, pricing and bullet points (callouts) are just some of the options for creating ads that dominate the page.
when creating AdWords campaigns, we use a thing called Dynamic ad copy, it’s Google’s responsive search ads which have fifteen rotating titles and four descriptions providing over 25,000 variations with built-in split testing. What this does is ensures your ads are customised to help generate the most clicks.
Running paid search advertisements gets you seen by the right people when you need them to see your ads. While AdWords can be very costly, PPC allows you to be able to control your budget. You can determine how much you are willing to spend per day and set that fixed limit on your spend per click so you don’t blow your budget in one day!
By using analytical software (like Google Analytics), Rehab SEO can determine what keywords convert and at what percentage and at what cost.
This intelligence can be fed directly into SEO and inform all other advertising to improve results across the board.
Please note these important points regarding AdWords
- AdWords can be expensive.
- AdWords can be highly competitive for popular terms.
- AdWords requires constant investment. Wen you stop spending the website traffic dries up
- Strategically easy to copy by your competitors
- Easy to start, difficult to master for those who are inexperienced
Contact the team at Rehab SEO or call on (02) 8006 7610 to schedule a meeting so we can discuss the best way to market your rehab clinic.