Marketing, SEO, Tips

The Ultimate Guide For Addiction Treatment Centres And How SEO Helps Generate Leads

For addiction treatment centres, it can be difficult to know how to start marketing your services online. If you’re not seeing the results you want from your SEO, then maybe it’s time to challenge your provider and ask some questions…..

Most of the campaigns Rehab SEO run see noticeable results in 4 months, with the campaign reach growing exponentially over time to ensure every nook and cranny of the internet and the search terms people are looking for are ranking minimum on page #1, but top 3 positions and of course the most reputable and converting number #1 position.


The digital age has drastically transformed the way individuals globally are seeking information and services in their area. Now that smartphones are an everyday and essential part of our daily lives, local searches for services, especially critical ones like drug and alcohol rehab, are more prevalent than ever.

SEO will undoubtedly allow your rehab centre to be found online and to help more people. If done right, drug rehab SEO will push your website to the top of the search engines like Google & Bing allowing your addiction centre and your essential programs to be found by addicts, friends of addicts and their families while seeking help with their addiction.

Put yourself on the other side of the fence for just a second and imagine someone struggling with addiction who decides to make the pivotal decision to reach out for help. The first place they are going to look is Google or Bing to search for the nearest or best rehab facility near them. If your website’s SEO has been done right, and your local SEO is on point, your addiction treatment centre will be the first result they are served up, then making that one phone call that could change their life forever and have another client through your door that desperately needs your help.

Being at the top of search engines will enable your addiction treatment centre to make the greatest impact it can by being visible to people searching for drug rehab services.

Do a little experiment…..go to Google and search for the rehab services you offer in your area, for example “addiction treatment centre”, or “alcohol rehab centre’. You may have a fantastic rehab centre, but if you are not at the top of your game regarding the search engine results, then who do you think are getting the enquiries…..your competitors!!

The whole point of an SEO campaign is to get as much exposure online for your services or products to ensure you get qualified leads. Traffic to your website is great, but if it’s not the right traffic then it’s pointless.

Looking at the example below, this is a 12-month snapshot of one of our clients, and what you see is consistent growth over time, with impressions (in Purple) and clicks (in Blue) growing over the course of the campaign. You notice in the tail end of the 12-month period the impressions and clicks are mirroring each other, showing that the searches performed by the end use are converting into website clicks, which is a direct result of having a large range of service keywords ranking in the top positions and claiming the most enquiries.


There are several key elements that you need for a successful campaign, probably the most important is having a company that knows your industry doing your SEO, beyond that there are 3 key things we feel are worth noting.

  • Targeting your service area: The city you’re targeting is going to be a focus keyword of your website. For example, let’s use Sydney, and use the Sydney location in relation to a service you offer.
  • Most Valuable Services: One of your most valuable services is more than likely ‘drug rehab’ or ‘drug and alcohol rehab’. So, if you’re targeting Sydney, the most logical thing to do would be to target phrases like ‘Sydney drug rehab centre’ or ‘private drug rehab Sydney’.
  • Domain Authority: Your domain authority is one of the biggest factors in your ability to show up in search results for your keywords. Essentially, it’s a metric used in the SEO industry to determine how popular and credible your website is in your niche.

One of the hardest things to establish quickly (and properly), consider domain authority as your website’s online reputation score. Much like being in high school where popularity mattered in social circles, in the online digital space, domain authority determines how reputable and trustworthy your website appears to search engines. High-quality, relevant backlinks are like positive endorsements or votes of confidence for your addiction centre.

At Rehab SEO, we have a deep understanding of how the world of online marketing works, and with decades of knowledge, an incredible reputation in the industry, and results you just can’t argue with, trusting Rehab SEO to take your business from zero to hero would be the best decision you have ever made for your business and its growth.

If you want to be the leader in your service area for what you provide your clients, contact one of our team today for a chat about your addiction centre. We work exclusively with our clients, with no overlap… other words, if you are based in Sydney, then you will be the only addiction clinic we will work with…we know there is only one number 1 position, and that it should be yours and yours only!

Want to speak with an expert, contact us now or Call us on (02) 8006 7610.