SEO for Drug & Alcohol Rehab Treatment Centres
Marketing your drug and alcohol addiction treatment centre can be a delicate matter and quite a tricky area. Your clinic doesn’t want to use intrusive or confronting methods to advertise to potential clientele, but you definitely want to effectively and quickly reach your local clientele who are in need of your help and services. How can your rehab centre accomplish this?
Rehab SEO believe that the right combination of online marketing strategies and website search engine optimisation (SEO) is the best and most cost-effective way to allow your drug and alcohol rehabilitation centre to reach the right people at the time they need you the most, it is also the most cost effective long term marketing strategy.
As you read this information, you’ll learn about our alcohol & drug rehab marketing strategies, how addiction treatment lead generation works, and why Rehab SEO is so effective for reaching your potential clients.
Contact us now to speak with one of our expert team members about SEO plans from Rehab SEO, or keep reading to learn more about how you can use SEO to reach more clients and dominate your industry.
What exactly is SEO?
Search engine optimisation refers to the specific processes we implement to a website and its URL to improve it so it will show up on the 1st page of search results, resulting in increased traffic to your website through Google & Bing, and other popular search engines.
SEO is made up of multiple small processes and best practices that are frequently being updated by our team. What once was considered a crucial part of SEO just a few years ago may not be important or effective now, and vice-versa. Because search engines are always changing the way they determine the most important information to display to users, we as a company need to be constantly testing and monitoring how they behave. Because SEO changes so often, it takes a lot of work and dedication to keep up to date with it, and to keep website current and your rankings consistently ranking well.
Currently, our SEO campaigns include several different best practice techniques that we have been using successfully for well over a decade, some of which are done on your website page structure, while others are done outside of the site like link building and article writing. The frequency at which SEO is done can vary based on the needs of your site.
Why do rehab centres need marketing and SEO?
Traditional marketing and advertising methods are rapidly losing their effectiveness and can be extremely expensive. It’s no longer realistic for a rehab centre to pay hundreds or thousands of dollars for advertising space –money that would be better spent treating clients or improving its facilities.
Drug and alcohol rehab SEO and marketing results in increased website traffic, contact form enquiries, phone calls, and helps you reach more clients in need of your specialised help. Rather than spend money on untargeted advertising, SEO is designed and crafted to help you rank at the top of search results for the keywords and phrases most relevant to your rehab centre, allowing you to immediately reach the people who need you the most.
How can drug & alcohol rehab centres benefit from online marketing and SEO?
There are a few specific benefits of SEO for drug rehab centres and treatment facilities. Here’s how you can expect to benefit from addiction treatment marketing methods.
Increased rankings and visibility
The biggest benefit of SEO for rehab centres is the increased visibility in search engine results. A well-optimised drug & alcohol rehab website will appear higher in search engine results pages. The higher a page appears in the results, the more likely your clients will find it and click on the result, especially if it is ranked high on the first page of the results for what they searched for.
To claim and maintain one of these top 1st page positions, a drug & alcohol rehab treatment facility website will need to invest in an ongoing SEO strategy. Without SEO, a website will never be found online! We hear all the time “if you Google our name you will find us”……that’s great, but if someone Google’s your services do you show up on page #1!
Without the implementation of an SEO campaign provided by a professional team, you will continually struggle to get any type of rankings in the search engines.
Link building and increased authority
One way that Google determines the placement of a site in its search results is through a site’s domain and page authority. This authority is determined primarily through the number and quality of backlinks pointing to the site from other relative, high quality websites on the internet. Years ago it was all about quantity, now it is very much about quality!
For example, let’s say your rehab centre website has ten links from a popular news website. This news website would probably have a very high page and domain authority—and by association, you would be seen as a somewhat authoritative source. However, if your competitor has a hundred links from fifty even more popular news websites, their authority will be higher, and they will outrank you. It’s a numbers game in this area, but needs to be done correctly so you do not get penalised.
SEO firms like Rehab SEO invest our time in link building programs to build relevant, high quality links to your site that build your authority and improve your presence in search engines, pushing your competitors down and increasing the likelihood that potential clients click your listing, not theirs. We have complied thousands of quality tried and tested links over a decade which have proven to be the “secret sauce” to the success of our campaigns for our clients.
Improved website content and user experience
Finally, part of a successful addiction treatment marketing plan usually involves improving the website’s content, graphics, and design to ensure each page loads as quickly and efficiently as possible. There are multiple reasons for this, one, user experience. Users expect websites to load quickly, and so do the search engines, and two, search engines rank websites that provide a good user experience higher than those that don’t.
Search engine ranking algorithms are extremely complex – far more complicated than they used to be years ago. Search engines like Google & Bing can now detect when users are visiting a website and immediately leaving which is called a bounce rate. If this is happening very frequently with the same website, Google may drop their search engine rankings because the website is not delivering a good user experience.
By improving the content of your website, you are not only making it more friendly to those searching for treatment centres, but more likely to rank highly in search engines.
If your drug & alcohol rehab centre is struggling finding new clients and running at capacity, contact our team at Rehab SEO and we get your centre where it needs to be.
Rehab SEO, we specialise in SEO for Drug & Alcohol Rehab Treatment Centres.